VCOOL Raises Concern in Canada

Proposed U.S. country of origin labelling rules run contrary to mutual Canada and U.S. goals to reduce inflation, improve food security and build resilient supply chains.

That’s according to a submission from the Canadian government to the U.S. Department of Agriculture.

Ottawa made its submission June 9th as part of U.S. consultations on voluntary country of origin labeling for U.S. meat, poultry and eggs.

The Biden administration proposed the rule in March in response to lobbying from U.S. ranchers.

The rule would limit “Product of USA” and similar labels to products derived from animals that were born, raised and slaughtered in the U.S.

However, it would not require products to carry an origin label.

Under current rules, animal products can be labelled as “Product of USA” if animals were processed in the U.S., even if they were born and raised elsewhere.

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